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Lewis.Green's blog
Is the Boss or Customer Always Right?
Is the Boss or Customer Always Right? -
No. But if you want to keep your job or that customer, you might want to carefully consider your options and put your brain in gear long before your mouth. Let me explain. In my previous post, I talked about why a great hitter such as Manny Ramirez had to go. And compared the reasons why with employees who find they no longer or never did fit within their business culture, which led to their being asked to leave or deciding to leave on their own. The same can be true when we challenge bosses and customers. Although we may be right, doing so might result in a check mark against us, even if we do so with sensitivity, respect and dignity. Here are two examples:
Dissension: Good or Bad? Can You Handle It? What Drives A Great Conversation?
Dissension: Good or Bad? Can You Handle It? What Drives A Great Conversation? - Sometime last week on Twitter, a Twitterer said that the mark of an experienced blogger is that he/she can handle controversy. His comment made me think about my own style of communications, blogging or otherwise.
I often offer a personal point of view, which might not be held by a majority of my readers. I don't do so to provoke but I recognize I am being provocative. I am also being true to myself. I believe this is a communications style that can lead to better understanding through learning. Provocation can also teach us that our ideas and thinking on any subject are not universally accepted.
However, motivating dissent can create bad feelings if done crudely, in too raw and insensitive manner. Provocation is best used when built on a foundation of respect and dignity. Let me offer some real-life examples to demonstrate the different styles.
Asking for Social Media Love
Asking for Social Media Love - I've been wondering about this for a couple of years now and today I was inspired to put this question to all of you: Is it cool to ask for Digg love? Link Love? Or any other kind of love that raises your blog ranking? Within the last few days, I noticed several bloggers who I like and respect asked for Digg
love on a social networking site. Within minutes people responded by Digging the post. Now maybe the posts were worthy. Can't say. But would they have Dugg had they not been asked?
The Real ROI of Blogging
I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it. Of course, to measure ROI, it must first be defined. I define ROI by asking the following questions...
Do our marketing efforts:
Create great customer experiences as measured by the happiness levels of our customers?
- Result in loyal clients?
- Result in revenues and/or profits?
- Result in leads and referrals?
- Result in getting us noticed?
If marketing results in one or more of the above and is greater than our investment as measured in time and costs, we should keep the strategy and the tactics to achieve that strategy and work to do it better and more profitably. The purpose of this post is to focus on blogging ROI, and to do so please permit me to share my firm's personal story.
Getting Your Price Right
Getting Your Price Right - Other consultants often ask me how I determine client fees. My ideal answer: I ask the client how much they have in mind (their budget) for the project or to put me on retainer and start negotiations with that information. Unfortunately, most haven't given this much thought. And that is where my preparation for initial client meetings pays off.
Before meeting with a client, I research the following:
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1 week 1 day ago - Paris Hilton
1 week 3 days ago - Story of the month
1 week 6 days ago - Nice One
2 weeks 1 day ago - Work Connexions
2 weeks 6 days ago - On-the-fly, multi-bank interface, from your cell phone!
3 weeks 3 days ago - ym
3 weeks 6 days ago - can agree with 2nd point .
4 weeks 15 hours ago - what 13 year old ? This put
4 weeks 15 hours ago - wow , what cool questions. I
4 weeks 15 hours ago
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