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LeoCussons's blog
A Message From Our Sponsors
A Message From Our Sponsors -
I was just reading in the IOD magazine, that Officials at UEFA Euros 2008 are monitoring football fans for non-sponsorship logos and t-shirts, in a bullish crackdown on guerrilla marketing. Although 400 unofficial brands attempted to crack the last world Cup.
Outlook as your CRM Tool
Outlook as your CRM Tool - For many years I have used Outlook to manage my email and contacts. In fact it has been one of the main reasons why have I have not gone to Google mail. Outlook has some very nice features and tools that one can adjust to use for client management. In the address book it allows you to store a whole wealth of information. Set reminders, follow ups, tasks, names, companies, just about everything you can think of you might want to do as it is comes with the office package.
So when I cam across prophet software I thought it was very good idea. Building already on a strong platform they have managed to add and organise to some great tools. This is quoted from their website
Novel Ideas for Saving Money
Novel Ideas for Saving Money - I was just listening to radio four where the conversation was focusing on loan sharks. Loan sharking has increased significantly in the last six months due to the current economic crisis, as it usual does. I do have a lot sympathy for people who find themselves in difficult times. I was rather impressed by some of the ideas talked about to help people handle their finances better. In fact I think the model can be use by anyone entrepreneurs included.
Expected (ROI) Return on every Marketing Dollar Spent
Expected (ROI) Return on every Marketing Dollar Spent - Yesterday some one asked what would be the expected return on every dollar I spend on marketing. It made me think. I know that when one looks at sales you are looking at about a conversion ratio of about 15 percent. That is quite different when you are talking about sales leads. A lot of marketing is more indefinable and more about feel than any metrics one can apply to it. Still one has to make a decision. According to Derek Lowe at Courant he talks about 24 percent of medical cost is spent on Marketing. Which seems to be quite high considering that I can only tell you the name of about 4 or 5 pharmaceutical companies. Obviously this industry is doing highly expensive targeted marketing. There are some exceptions most notable Viagra.
Top Trick to Increase Page Rank
Owen a colleague of mine , has posted a rather interesting blog post about Page Rank. Where he discusses the latest changes in page rank. His idea is that a large part of the page rank is for Googles own use. I am not convinced myself. I think that is does represent the true importance of websites or at least is Googles attempt to do that. Anyway it is an interesting discussion. Which prompted me to share how I raised my page rank. So How do you increase page rank? When I started this site in April of this year under the whooah.biz domain. I had a page rank of 0 it then when to 4 in a couple of weeks, and now it has gone down again. How did I do it so quickly? Comment, commenting, and comments.
