YouTube launches full-length episodes

Interesting news this morning that YouTube has announced that they are going to start featuring full-length movies and episodes which will include in-steam video ads to keep the broadcasters happy. This seems to be a move directed to counter the threat that Hulu affords them, particularly as they have launched similar features to them in the recent past. It seems that shorter videos will still be ad-free, but the full-length features will need to be monitised to support the model they have pursued with their advertisers.

So, down I popped to give it a try and here’s what I get:

Hmm, seems like they’ve decided to omit 95% of Internet users by restricting usage to just one country. I’m hoping that this is for scaling/trial reasons rather than something their broadcasters are insisting on (which is probably the case). The reality is, if they restrict access to this material, then it will just drive users to seek out other services and this will really prevent users from adopting their services.

So, before you throw away your TV, invest in some new modern furniture and high speed satellite internet and a new giant monitor for your computer, check if the service works in your area. You may be disappointed, I know I was.