Web 2.0 and innovation in the workplace -

This one looks at the capacity of social networking tools for fuelling innovation in the workplace.

Again, the article takes a strengths and problems approach.

Some more details first of all:

In this crisis, it is not immediately obvious what contribution Facebook, the social networking website, might make – except as a place for friends to share tales of woe.

But, as we argue in our report, Network citizens [available via link to download for free], networks are creating new opportunities for innovation, for business development and for maintaining relationships between the most talented people.

So, what is so important about such networks?

- an evolution in how we communicate and collaborate
- networks are to the way organisations and the economy work
- they map and extend formal human networks

For far more details (including a discussion of pros, cons, how to, etc.) see Mend the gap by Peter Bradwell and Richard Reeves (this article may not be available to non-subscriber two weeks after publication).