Sales

Five years ago, I left the corporate world behind forever. Although I was working my way up the ladder and my skills and experiences were in demand, my passion for working for a paycheck died.

This wasn't the first time I entered the world of entrepreneurialism. In 1983, I ran a small publishing, writing and consulting business, then returned to the corporate arena as an Executive Editor followed by a communications management position at first a large utility and then Starbucks. Unhappy, I left and built a communications consultancy. Again, recruited to fill a VP of Marketing position, I was lured back to the corporate world. That lasted six months.

One of the requests that I often see on the Warrior Forum is for members to review a re-designed landing page and say whether or not it’s better than the old one. Clearly it’s good to get other peoples’ views on how effective a new landing page is but, at the end of the day, there’s only one opinion that matters: The opinion of your visitors.

A landing page has a specific job. It either has to get opt-ins or it has to get clicks on affiliate or buy links.

So the only real test of how good a landing page is comes from how successful it is at getting your visitors to do what you want them to.

I usually offer some thoughts, but I always encourage the questioner to test the pages against each other. Because that’s the only way you’ll really find out which is the most effective.

Phishing and your Google Adwords Account - This morning I got an interesting email from Google warning for Adword users that they have been a number of security issues recently. Apparently users of the service have been receiving emails telling them that they are at risk to money being transferred from there account. To counter this they have to click on link which leads them to a false site (phishing) Where the site operator is able to get there account information when the user tries to log in. From the criminal perspective is clever scheme. What surprises me is that anyone who would be using Google ad words or administrating it is unlikely to be an internet novice. The problem must be widespread for Google to be emailing all of us. What does that say about their user base?

I am going to stick my hand in the fire and say that advertisements in blogging can offer a lot of benefits to the reader.

Traditionally I came from background that has never really been effected by advertising. Is that really possible in this day and age? Well sort of, most of my small or large purchasers are brought based on my own criteria or (critical assessments).

Now, it may be argued that as there is marketing happening most of the time at some level and I am being both directly and indirectly influenced by this also but that is a topic for another blog. So the question is why do I think advertising adds to blogs?

Well some of the answer is to be found if you are writing about ideas and concepts in your blogs then there are a lot of products that can appear in blog offering their services that would bolt on nicely to the content. After all this happens in the film industry all the time

“All Marketers are Liars” Seth Godin Video at Google -

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book,The Dip, has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of “21 Speakers for the Next Century” by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses.