What Can Facebook Do for Your Business?

Charlie and I are beginning to develop plans for a major revamp of our website (but don't hold your breath; it's several months off at best). We've realized it's way past time for us to take advantage of all the new Web 2.0 tools that enable us to build a true online community, creaet a knowledge base, and host a series of conversations about the future of work (duh!).

Anyway, one of the obvious things we want and need to do is to "host" a meaningful social network, and one of the (many) possible tools for doing that is Facebook. I have to admit that for avowed futurists we're a little slow on the uptake here.

But there's hope - and a way to get a fast knowledge dump on Facebook and how it impacts (or could impact) business. In late June our friends over at The AppGap blog conducted a webinar reporting on some research they've conducted on exactly that topic. And, being good researchers and Web 2.0-ers, they recorded the webinar and posted the slide deck too.

So - I encourage you to listen to the hour-long discussion here and view the slide deck (along with some great follow-up questions) here.

And stay tuned to this blog as we begin to think through what our new website should look like and do.