There are some key factors that one will need to consider if they want t set up their own networking site. This is best explained by the Night Rider comparison. Face book has managed to amass over 6,000 people that are interested in the eighties Hit TV show Night Rider. It has its own Night Rider page. When the original star of the program, David Hasselhoff, heard about this, he decided to start his own net working site and cash in on the shows staying popularity.

What does this teach us about networking?

1. If you are a member of a group or share a passion, you can start own Networking site. A group of people with similar interest is an important ingredient in setting up Networking site.
2. If you lead this by setting up such a site, you can than reap the rewards and/or advertising and related products.

I do see many more companies setting up there own networks where you can interact with the company. As the value to social networking is in the people. Why would any company want to source that out? Especially considering that software is readily available for such endeavours. What sites can you imagine?